Porsche Design, a German lifestyle brand renowned for its design esthetic, announced a partnership with Ananda Development, a major Thai property developer, to debut the Porsche Design Tower Bangkok on Tuesday, marking the brand’s first foray into Asia’s ultra-luxury residential market.
With a project value of 15 billion baht, the building marks the first of its kind in Asia and the third globally, following prestigious Porsche Design real-estate developments in Miami, Florida, and Stuttgart, Germany.
Set to break ground next year on Sukhumvit 38, the tower will feature 22 exclusive “Sky Villas”, ranging from 525 to 1,135 square metres. With an average price of US$15 million and reaching up to $40 million, the project targets ultra-high-net-worth individuals seeking bespoke living experiences.
Construction is slated to commence next year and conclude by the end of 2028.
During his opening remarks at a press conference, Stefan Buescher, chairman of the executive board of Porsche Lifestyle Group, emphasised the project’s commitment to Porsche’s design philosophy.
“Porsche Design Tower Bangkok represents a groundbreaking fusion of exquisite design and optimal functionality. Our vision is to create a living space where one’s passion thrives,” he said, adding that all of the designs promised to remain true to the Porsche principle of timelessness.
Source: The Nation
